Prepare Dell Windows 8 Tablet and Notebook - This year Dell focused line of business by targeting the premium consumer class. As the seriousness of Dell on premium grade, until the end of this year, Dell will release two new products, namely tablets XPS 11 and XPS 12 notebook with a convertible.
"Both will be presented in October in conjunction with the launch of Windows 8," said Willy Hendrajudo, Marketing Manager Customer Business Dell Indonesia Kempinsky Hotel, Jakarta, Tuesday, August 28, 2012.
Willy said premium XPS 12 series laptop has the ability convertible, the screen can be rotated 180 degrees. This makes the screen can be rotated to be mounted on the front.
While the XPS 11 series tablet is a tablet, which has been planted windows 8. Willy said for the price, the XPS 12 was rewarded with a range of U.S. $ 1,500 while the XPS 11 series priced cheaper U.S. $ 200.
Second series, will be coming out with a third genersi Intel processors, Ivy Bridge with a choice of two variants of the Core i5 and i7. As the focus of the class premium consumer, Dell also relies on four others, namely generation laptop XPS XPS 13, 14, 15, and 16z.
Despite the focus on premium, Dell will still get products to the middle class. "We will issue four variants Inspiron again," he said.
Willy said for the XPS 13 has sold about 500 units in the second quarter, while the Inspiron line Setri 14 z has sold 5 thousand units.
Regarding the selection of a focus on premiun class, he said Dell network infrastructure considerations that are sufficient to support a 24-hour service center as one of the reasons.
"Service center is also an added value that no other competitors," he said. In fact, Dell's service center allows flexibility to the point of service in accordance with the wishes of the customer.
With this premium, Dell expects ranks number three in Indonesia
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